The AeroWall is a product that improves tractor-trailer aerodynamics, delivering a jump in fuel efficiency of 4.9%. Our involvement began with naming the AeroWall and designing its logo while it was still on the drawing board. Over a series of months it was decided to adapt the product name to become the company name, AeroWall Dynamics, calling for a slight adjustment to the product logo.
The CEO asked for our help developing an extensive series of investor relations materials including a wide array of graphics and photographs, many of which were repurposed in the marketing materials and website. As their first trade show approached we created graphics for the booth which included a full size work model of the AeroWall.