Xtend Healthcare
Two partners had built a thriving, well-respected company, then sold it to Ross Perot a few years back. After enjoying some relaxation time, they decided to wade back into business with a new venture—buying an existing company themselves.
To signal that the company was under new ownership, a new name and identity was needed. After several options were considered, the name “Xtend Healthcare” was chosen, and thus began the rebranding of the company.
Deliverables
Design & Production
- Logo and variants
- Business papers—letterhead, envelope, and business cards
- Website
- Advertising—print & digital
- Trade show booth, displays, and swag
- Brochures
- Proposal cover
- Folder
- Inserts
Results
Within a year of the rebranding, invoicing jumped more than 900%, making Xtend the fastest-growing revenue cycle company in the US.
